Resolution, not deflection
The number that matters is how many conversations ended without a person being pulled in — and it is measured, not estimated from a click.
Conversation volume on its own tells you nothing. What matters is how many were resolved without a person, how many became leads worth calling, and what each of those cost — broken out by the channel and campaign that produced them.
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What it does
The number that matters is how many conversations ended without a person being pulled in — and it is measured, not estimated from a click.
Message cost and WhatsApp conversation charges sit next to the leads they produced, so cost per qualified lead is a real figure.
Schedule a daily, weekly or monthly summary to your inbox. Dashboards get checked in the first week; email keeps getting read.
How it works
Everything here runs on the material you upload and the instructions you write — and stops the moment a conversation needs a person.
Instagram behaves nothing like your website traffic. Each channel and ad campaign is broken out rather than averaged into one line.
Drill from a metric into the conversations that produced it, which is where the instructions worth changing usually reveal themselves.
Message consumption and billing sit alongside the outcomes, so nobody has to reconcile two screens to answer what it cost.
Instagram
Messenger
Website chatGetting started
Give the agent enough volume for the numbers to mean something.
It tells you where the knowledge base is thin before any other metric does.
Pick a period and the recipients who should get it without logging in.
Adjust instructions or add a source, then compare the next period.
FAQ
A conversation that reached its end without being escalated to or taken over by a member of your team. Threads a person touched are counted separately, whatever the outcome.
Yes. Click-to-WhatsApp campaigns report spend, conversations started, leads captured and cost per qualified lead against the campaign that produced them.
Any recipients you nominate, whether or not they use the workspace — which is usually how a founder or a head of sales stays current without logging in.
Contacts and captured lead fields can be exported from the workspace, and the leads API exposes the same records for your own reporting stack.
More features
Get started
Connect a channel, upload what you already send customers, and see how much of your inbox this handles before anyone on your team picks up.