Leads without a form
A tap on the ad opens WhatsApp with the customer's name and number already attached. Nothing to fill in, nothing to abandon.
FeatureClick-to-WhatsApp Ads
Turn Facebook and Instagram ads into WhatsApp conversations.
Send ad clicks into a chat instead of a landing page, and let an AI agent answer, qualify and route every lead the moment it arrives — so the same budget produces leads your sales team can actually call.
- Create and run ads that click to WhatsApp from one place
- Reply in seconds with an agent trained on your catalogue
- Push qualified leads to your CRM as the chat happens
No credit card requiredOfficial WhatsApp Business Platform
PPremium Realtor · MumbaiSponsored · InstagramAd
Book your dream home in Mumbai2 & 3 BHK · Ready to move · Site visits this weekend
Send messageOpens WhatsApp
Rohit Sharma+91 98••• ••210Lead captured
Customer
I'm interested in the 3 BHK.
Rush agent
Happy to help. Which locality suits you, and what budget are you working with?
Customer
Powai, up to ₹2.4 Cr. Free on Saturday.
The basics
What are Click-to-WhatsApp Ads?
Facebook and Instagram ads that carry a WhatsApp call to action. Tapping the ad opens a one-to-one chat with your business instead of a landing page — which means the lead is a conversation, not a form submission.
Answered in seconds
The agent replies the instant the first message arrives — at 2am, on a Sunday, in whichever language the customer wrote in.
Qualified as it chats
Budget, city, product interest, timeline — the fields you define get captured in conversation, before a rep is involved.
Re-engageable forever
Every click becomes an opted-in WhatsApp contact you can follow up with, unlike a click that bounces off a landing page.
Why it works
The gap between a click and a conversation is where budget leaks.
A landing page asks for effort before it gives anything back, and a lead form that sits for an hour goes cold. A WhatsApp thread that answers immediately does neither.
- No landing page to lose people onThe click goes straight into a chat, so there is no form, no load time and no drop-off.
- A contact, not an anonymous clickYou get a name and a verified WhatsApp number on every conversation that starts.
- Cost per qualified lead, not per clickBecause qualification happens in the chat, you can measure spend against leads worth calling.
Spend₹84,346
Clicks20,686
Conversations6,412
Qualified1,392
Monsoon offer · Instagram612 leadsLive
Powai launch · Facebook438 leadsLive
Retargeting · site visitors247 leadsLive
Diwali teaser · draft—Paused
One dashboard
Campaign, conversation and CRM handoff in the same place.
Most teams run ads in one tool, chats in another and leads in a third. Rush keeps the whole funnel together, so you can see which campaign produced the leads that closed.
Campaigns and creatives in one place
Build the ad copy, headline and creative for Facebook and Instagram placements, set audience, budget and duration, and publish for review.
Instant AI replies on every click
Each ad points at an agent trained on your catalogue, pricing and policies, so the first reply is accurate rather than a holding message.
Qualification and segmentation
Score and segment leads in real time on the answers they give — loan type, course preference, property budget — and route each segment differently.
Broadcast and re-engagement
Bring inactive leads back with template broadcasts: launches, limited offers and follow-ups across a long sales cycle.
CRM and sales team handoff
Push qualified leads straight into Kylas CRM or Google Sheets, assign owners, and let your team take over the thread from a shared inbox.
Performance you can act on
Track spend, clicks, conversations started, leads captured and cost per qualified lead per campaign — ad metrics and chat outcomes side by side.
How it works
Six steps from account to live campaign.
Everything below happens inside Rush. The only thing that leaves the app is the ad itself, which goes to Meta for review.
01
Create your Rush account
Sign up with no card. You get the conversation engine, the shared inbox and the integrations you need to run your first campaign end to end.
02
Connect Meta and your WhatsApp number
Link your Facebook Business account, choose the Page the ads will run from, and connect the WhatsApp Business number that will receive the conversations.
03
Build the ad
Name the campaign, write the caption and the headline shown beside the WhatsApp button, and attach the creative for Facebook and Instagram placements.
04
Set audience, budget and duration
Choose the locations, age range and interests you want to reach, then a daily budget and a flight window. Rush shows the estimated total before you commit.
05
Point the ad at an agent
Choose which agent answers the resulting chats, the fields it must capture, and the rule that decides when a human takes over.
06
Publish, then watch the funnel
Meta reviews the ad, usually within the hour. Once it is live, every click, conversation, captured lead and rupee of spend appears in one dashboard.
By industry
Different funnels, the same first thirty seconds.
What counts as a qualified lead changes by business. The questions the agent asks, and the point at which it escalates, are yours to define.
Real estate
Turn property enquiries into qualified site visits: capture budget, locality and possession timeline before a broker calls.
Education and EdTech
Answer course, fee and scholarship questions in chat, and route serious applicants to a counsellor with their profile attached.
Fintech and lending
Pre-qualify loan, card and investment enquiries on eligibility criteria before the file reaches your credit team.
E-commerce and retail
Answer sizing, pricing and availability questions, recommend products and bring abandoned carts back over WhatsApp.
Healthcare and clinics
Take appointment requests in chat, confirm slots automatically and cut no-shows with reminders on the same thread.
Travel and hospitality
Capture trip dates and party size in real time, share packages instantly and follow up until the booking closes.
Beyond the ad
The lead keeps talking to you long after the campaign ends.
Everything a Click-to-WhatsApp lead touches after the first reply is part of the same platform.
4channels, one agentWhatsApp, Instagram, Messenger and website chat share the same brain.
24/7reply coverageAds run through the night; so does the agent answering them.
0forms to fillName and number arrive with the first message, not after one.
1dashboardSpend, conversations, captured leads and CRM status in one view.
FAQ
Click-to-WhatsApp Ads, answered.
What are Click-to-WhatsApp Ads?
They are Facebook and Instagram ads with a WhatsApp call to action. Instead of sending someone to a landing page, tapping the ad opens a WhatsApp chat with your business, and the conversation starts there.
How does the lead get captured?
When someone taps the ad and sends the first message, WhatsApp passes their name and number to your business account, along with a reference to the ad they came from. Rush records that against the conversation, so you know which campaign produced which lead.
Do I need the WhatsApp Business API?
Yes. Automated replies, chatbots, broadcasts and shared team inboxes all run on a WhatsApp Business Account. Connect an existing number in the integrations screen, or we will help you provision one during onboarding.
Is there a limit on how many campaigns I can run?
No. Run as many campaigns as your Meta ad account allows, targeting different audiences or products, and point each one at a different agent or a different set of qualifying questions.
What happens to leads that need a person?
The agent hands the thread to your team inbox with the full history and the fields it already captured. Your rep picks up mid-conversation instead of starting a cold call.
How am I billed?
Ad spend is billed by Meta on your own ad account. Rush charges per message at the launch rate of ₹ 1 (regular Rs. 1.99), and WhatsApp's conversation charges are passed through at cost.
Get started
Point your next campaign at a conversation.
Connect Meta and your WhatsApp number, choose the agent that answers, and publish. Launch pricing is Rs. 1 per message.