Pricing
Start with one agent and 100 free credits. When you are ready for production, top up as you go — no monthly fee, no per-seat charge, and no contract until you actually want one.
Everything you need to see it working on your own content.
No credit card required.
Start freeRun every channel in production and pay for the replies you send.
Billed in USD. WhatsApp's own conversation charges are passed through at cost.
Get 2X credits on every recharge until 15 September
Start free, top up laterFor teams whose conversations have to reach the rest of the business.
Volume pricing, invoiced billing and a named point of contact.
Contact usPrices shown in US dollars. WhatsApp conversation charges from Meta are billed at cost on every plan.
Savings calculator
Set the four inputs to match your own team. The result is what the same conversations cost once an agent takes the first response and the qualification, and your people take the ones that need them.
21,900 conversations a year — about 12 minutes of your team's time each, at today's headcount.
The share of a working day that goes to answering and qualifying new leads.
$168,000 a year across the team.
You could save about50% off applied
$52,230a year
That is 62% off what answering leads costs you today, and 2,957 hours your team gets back for the conversations worth a person.
Get 2X credits on every recharge — 50% off, so every figure above counts messages at $0.05 instead of $0.10. Worth $6,570 a year on these numbers.
Start free and check it yourselfAssumes an agent handles 70% of first-response and qualification work, 6 agent replies per lead conversation at $0.05 each — the running 2X credits offer, 50% off the $0.10 list rate — and a working month of 22 days × 8 hours. Cost to company is the full monthly cost of a person to the business. WhatsApp's own conversation charges from Meta are billed separately at cost and are not counted here.
Compare
The product is the same on all three. What changes is how much of it you can run, and how far the conversation reaches into the rest of your business.
| Feature | FreeFree | Pay as you go$ 0.10/ message | EnterpriseCustom |
|---|---|---|---|
| Plan basics | |||
| Monthly fee | None | None | Custom contract |
| Price per message | Free credits only | $ 0.10 per message | Volume pricing |
| Free credits on signup | 100 | 100 | Custom |
| Agents | 1 | Unlimited | Unlimited |
| Teammates | Unlimited | Unlimited | Unlimited |
| Auto recharge | Not included | Included | Invoiced billing |
| Channels | |||
| WhatsApp Business API | Included | Included | Included |
| Instagram direct messages | Included | Included | Included |
| Facebook Messenger | Included | Included | Included |
| Website chat and embed | Included | Included | Included |
| Automation | |||
| Agents grounded in your content | Included | Included | Included |
| Lead qualification with data fields | Included | Included | Included |
| Automatic language detection | Included | Included | Included |
| Shared inbox and human handoff | Included | Included | Included |
| Broadcasts and message templates | Not included | Included | Included |
| Click-to-WhatsApp Ads | Not included | Included | Included |
| Follow-up rules | Not included | Included | Included |
| Data and integrations | |||
| Kylas CRM and Google Sheets | Included | Included | Included |
| Leads API and webhooks | Not included | Included | Included |
| Conversation analytics and reports | Basic | Full | Full |
| Custom integrations | Not included | Not included | Included |
| Process automation | Not included | Not included | Included |
| Custom development | Not included | Not included | Included |
| Support | |||
| Email support | Included | Included | Included |
| Onboarding help | Docs | Guided setup | Dedicated |
| Named account manager | Not included | Not included | Included |
| Uptime SLA | Not included | Not included | Included |
FAQ
One credit is one message your agent sends — a reply to a customer or an outbound message you started. Nothing else is metered: agents, channels, teammates and integrations are included.
No. Signing up gives you one agent and 100 free credits, which is roughly a hundred real answers. You only add a payment method when you want to keep going past them.
You set a balance to watch and an amount to top up by. When credits fall below the threshold the next recharge runs automatically, so an agent never stops mid-conversation because the balance ran out. It can be switched off at any time.
Every recharge made before 15 September — the first one and each one after it, manual or automatic. Credits are doubled when they are added and they do not expire.
No. Meta bills conversation charges on the WhatsApp Business Platform separately, and we pass those through at cost with no markup. They appear as their own line in usage.
When conversations need to reach systems that are not on the integrations list, when a chat should trigger a process elsewhere in the business, or when you need development against your own requirements. Volume message pricing and invoiced billing come with it.
Get started
Connect a channel, upload what you already send customers, and see the first answer go out before you decide to pay for anything.